Journal

Quiet writing about quiet apps.

Studio essays, product notes, the occasional shipping log. No newsletter; just check back.

July 25, 20267 min read

Calm-PLG is product-led growth with the coercion removed. What calm-PLG software refuses, how an artifact becomes the growth loop, and what it costs.

July 9, 20266 min read

Murakami Labs is an independent software studio, not a startup. Here is what that choice means, what it costs, and the first app it built.

May 28, 20267 min read

Every transcription app is built for boardrooms. We built one for the back row of a 9 a.m. lecture, and made a few quiet decisions to keep it calm.